A Binance, crypto exchange, announced this Thursday (23) a partnership with the Portuguese footballer Cristiano Ronaldo. The announcement was made on social media and the focus, according to the announcement, will be on games NFT and Internet 3.0.
“We are launching an exclusive, multi-year NFT partnership with soccer legend Cristiano Ronaldo. This is your opportunity to own an iconic piece of sports history and join the CR7 Web3 community.
The player is considered one of the most engaged profiles on Instagram, and has 459 million followers. For Changpeng Zhao, CEO of the brokerage, could be a step towards greater adoption of this asset class.
“He has earned one of the most dedicated fanbases in the world through his authenticity, talent, and charitable work,” said Binance Founder and CEO.
On the official website of the broker, it is informed that the partnership will start with the launch of a collection of non-fungible tokens (NFT)which will launch exclusively on the official Binance NFT platform.
“The first set, slated for release later this year, will feature iconic designs created in collaboration with the player himself. “Nothing is more important to me than the fans. I want to be part of this idea of bringing unprecedented experiences and access through this platform,” said Cristiano Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”
Proud to be a partner of @binance
Together we will give you the opportunity to own an iconic piece of sports history.
— Cristiano Ronaldo (@Cristiano) June 23, 2022
Binance invests in marketing
The crypto exchange has stood out when it comes to marketing. Binance has already entered into a sponsorship with Santos Futebol Clube, with The Weeknd and influencers who produce cryptocurrency market content like Bianca Chagas.
The company is also a partner of the Argentine Football Association (AFA), the Brazilian Football Confederation (CBF) and the football clubs Santos FC (BR), SS Lazio (IT) and FC Porto (PT).
Despite the slowdown in market followed by several dismissals at other brokersChangpeng Zhao, CEO of Binance Exchange, or CZ, said at Consensus 2022 that they are “in top gear in terms of M&A activity.” [fusões e aquisições]”.
What does a Binance partnership agreement look like?
It is not certain what type of contract he signed with the player, however, according to Bianca Chagas, content creator partner of the broker, his contract with the company does not provide expiry date, and if Binance finds that the partnership is not profitable, it is free to terminate it.
In terms of values, Chagas comments that each brokerage partner earns rewards in BUSD – a stablecoin backed by a dollar issued by the company – for qualified content.
“Contents that perform well in visualization can earn up to 10,000 BUSD. Partners have a referral link that earns commissions for signups in the same, and transactions that the person who signed up has made,” he explains.
She says that during the month, Binance also sends other campaigns to produce specific content and earn rewards for it. Exclusivity is given bywon’t be able to advertise another brokerage, as he explains.
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