The new Coca-Cola bottle has a cap that won’t come off

New packaging starts in the UK this week

Coca-Cola knows that its soda bottle caps often end up in the trash. Therefore, he tries to solve the problem by attaching them to the bottle, already in the UK.

Earlier this week, the UK arm of the drinks company announced that it had started releasing new versions of its plastic bottles. The new bottles feature a snap-on lid, in a design that aims to make it easier to recycle the entire packaging at once – and keep the lids out of the bin.

Plastic bottles for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dr Pepper are expected to have their caps attached in early 2024, the company said. The change currently only applies to UK bottles.

“This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no caps are left behind,” said Jon Woods, chief executive of Coca-Cola Grande. Brittany, in a press release published on Tuesday.

New caps are starting to roll out in the UK this week.

Plastic waste is a major environmental problem. Plastics break down into microplastics, which end up in the air and ocean, harming marine life. They can end up in our food or our lungs, leading to potential health issues.

The issue has also become a major public relations issue for companies like Coca-Cola. When the company’s bottles or caps end up on beaches or in landfills, consumers recognize them as Coca-Cola products, which tarnishes the brand’s reputation. As a result, more and more companies are taking steps to try to reduce their waste.

Businesses have even more to worry about than their reputation and the health of the planet – there’s also the threat of government regulations. The European Union, for example, requires that caps be attached to certain plastic bottles as part of its directive on single-use plastics. Companies have until the end of 2024 to comply with these rules.

Coca-Cola’s latest move in the UK is part of its global ‘World Without Waste’ initiative, which sets a 2030 target to help collect and recycle empty bottles or cans, at a rate of one collected and recycled for each one the company sells. The company also plans to make its cans and bottles from 50% recycled materials by 2030 and make its packaging 100% recyclable by 2025.

Some environmentalists have criticized Coca-Cola’s efforts, saying they are insufficient.

“Whether its plastic caps are tied or not, the company still produces billions of single-use plastic bottles every year, harming our environment, our communities and our climate, affecting our health,” Graham said. Forbes, the global plastics project leader of Greenpeace USA.

Rather than focusing on recycling, which is an imperfect solution, many environmentalists advocate switching to reusable containers.

“If they are serious about solving the plastic and climate crisis, Coca-Cola must focus on reducing plastic, doubling its goal of reusing and filling packaging to 50% by 2030,” Forbes said. .

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